Lauren Conrad, star of MTV’s highest-rated series “The Hills,” and an emerging talent in the world of fashion design, has partnered with College Tonight, Inc., an online community and networking platform for the college market, founded to promote social activity in the real world, away from the computer. Lauren Conrad’s popularity and influence are evidenced by the demand for her endorsements by companies like College Tonight and her work as spokesperson for mark., the youth-oriented cosmetics line from Avon. Conrad is excited to be a part of College Tonight’s directive to its student and young alumni members — “Get On, Get Up, Get Out” – and feels that it is a natural fit for her, both on screen and off.On “The Hills,” Conrad knows that viewers follow her and her friends through their highly social lives. Off-camera, however Conrad is a student at The Fashion Institute of Design & Merchandising in Los Angeles and recently launched the The Lauren Conrad Collection for which she is head designer.
“My generation of college students depends so much on social networks to get and send news, meet new people and stay in contact with friends, make plans, find out what’s hot, share our lives,” Conrad says of her experiences as a positive goal oriented young woman.
“’College Tonight’ is the one social network that encourages us to get out into the world and do all that in person, instead of at the computer. It’s private and secure, so we can feel safe. And it’s about real experiences and a full, healthy life. I want my work and my personal style to reflect those same values, so this is a great partnership.” Lauren Conrad says of her decision to become the National Spokesperson for this dynamic organization dedicated to the future of today’s motivated young people.
Zachary R. Suchin, CEO of College Tonight is equally excited to have Conrad on board as part of their organization. “Lauren has one of the most mature brands in young Hollywood and is a positive role model for young adults,” Suchin says. “Her affinity for fashion and everything socially fresh is fluidly synergistic with College Tonight’s efforts. We’re excited to move forward together in brand ambassadorship, increasing social opportunity for college students across the United States.”
Conrad’s presence on CollegeTonight.com will begin this summer with a national interactive outreach to college students and a general marketing campaign, which will tie in to The Lauren Conrad Collection. The promotional plan will include visits to campuses and a schedule of regional fashion events. This summer, Conrad and College Tonight will name one or more non-profit organizations that will benefit from the year’s activities.
About College Tonight Inc.College Tonight is a social networking experience and marketing platform which is designed to promote actual social interactivity among college students. Due to the mobile nature of the site, the service’s design is also structured for the mobile user, focusing on nightlife events and social opportunities both directly on a student’s campus and within their broader communities. College Tonight’s platform intends to allow advertisers an opportunity to tap into the world of active, outgoing and socially motivated college students - the “trendsetters” and “tastemakers” of society.
For more information, visit College Tonight.Com
