Good news for The Hills star Lauren Conrad. Her contemporary collection is selling up a storm!
“The sell-throughs have been fantastic,” said Frank Doroff, vice chairman at Bloomingdale’s, told WWD.”We got it in and sold out immediately. We can’t get the merchandise on the floor fast enough. It is, by far, the best-selling celebrity line we have. It’s so much better than I thought it would be.”
Executives at MTV Networks, which backs Lauren’s brand, projected it would reach around $2 million in wholesale volume during its first year at retail.
9 comments:
Good for her. I believed she deserved it because I can tell she worked hard.
Really? Congrats to her. This new line looks much better than the last.
Pretty impressive but then again I don't know who else has a celebrity line at Bloomy's. In truth I will never wear a celebrity line.
Ha! I bet perez won't post this on his site.
^^You know thats right!!
He hates Lauren because she won't give him exclusives.
Forgot that low life perASS hilton, let's be happy for Lauren
Congrats lauren!
Lauren should do a cheaper line at walmart or target it would sell like hotcakes!
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